【艺喆设计 彭俊中】杯盏新酿粹艺 细品悠香丰淳

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设计概念 Design Concept

琥珀色酒液渐升，白银色冰块轻摇，醇厚的酒香萦绕每处角落……当吊灯逐盏暗去，高挑的纯黑天壁托起灯泡的星点，整个空间彷彿邀请人们静下繁忙的生活，在迷人夜幕下斟一杯精酿美酒、赏一片璀璨星空。人生如此，夫復何求。

呼应场域贩售酒类的业务，艺喆设计 彭俊中 设计总监 透过堆叠颜色相异的方形木支架，营造浮冰美酒的意象，并一改过往酒业色彩纷呈的印象，以简约黑白搭配温润木质，为对比美感增添一抹暖意，构筑出自在悠閒的选酒商空，让每位访客因酒微醺之际，更心醉于空间之美。

Pour some amber liquor with crystal ice cubes, and let the rich scent brim into each corner. As the pendant light turns low, the starry glitter against the murky ceiling invites people to leave their hectic lives and drink under the mesmerizing night sky.

Yì Zhe Design's design director PENG CHUN CHUNG used layering various colored cube frames to deliver an image of liquor with floating ice, presenting the liquor retail business. Black and white as dominant color schemes match a warm timber tone to feature contrasting interest with a balmy touch. Respectively, we contributed to a cozy business space for the customers indulging in the view more than alcohol.

设计手法 Design Techniques

星夜美酒 灯光创想
Stunning lighting Design Complements a Starry Night Sky

场域周遭运用玫瑰金、金、银三色的木支架堆叠于上方，呈现渐层酒液与浮冰的概念，令人迅速理解商空性质，创造具气度的深刻特色，同时代表美酒需经过时间堆砌，方能酿出美好滋味，而架内装设众多小巧灯泡，结合吊灯和展示柜内的线灯，替挑高空间提供充足亮度，也可依据需求分别调控照明，营造犹如夜半星空的情境，彻底放鬆访客身心。

Distinguished rose gold and silver cube frames above the entire space. The gradient color palettes reveal an image of ice floating on the liquor and then identify the aim of the business space. The imposing creativity presents that fine liquor is processed through distilling over time. Furthermore, the adequate lighting design with dimmers incorporating small light bulbs in the frames, pendant lights, and under-shelf linear lighting renders a starry night sky to the customers.

回形动线 多样机能
O-Shape Moving Flow & Diverse Functional Spaces

本案将柜台、长桌和沙发组配置于场域中央，规划弧形环绕四周的酒类展示柜，打造流畅选购的回形动线，并将柜台高度调低，便于服务人员随时注意客人情况；中央长桌兼有品酒及餐叙功能，搭配投影幕可转为会议空间，供人商谈使用，最深处的沙发区则适合小憩饮酒，或与酒师、三五好友交流知识心得，洋溢沙龙般的閒适氛围。

We arranged the reception desk, a long table, and seating furniture in the center, surrounded by display shelving to shape a smooth traffic pattern for shopping. A low counter enhances the attendant staff's work in response to good customer service. The lounge section provides tasting and dining functions and a conference room with a projector and screen. Additionally, you can share experience and knowledge with sommeliers and friends in the seating area at the end, enjoying a salon-like ambiance.

绿意建材 品牌理念
Green Building Materials & Brand Concept Achievement

将写意环境视为良好交际的基础，我们规划敞亮的开放式空间，予人随兴选购的自由度和归家般的亲切感，期许员工、酒师和访客都能在此轻鬆交谈，享受交流共同兴趣的喜悦，展现「注重人们互动」的品牌理念，且全区展示柜皆以F1低甲醛建材製成，搭配易拆装的系统柜，方便未来搬迁时使用。

We create a delectable space to enhance business communications, allowing a homecoming feel and free shopping. It is a pleasure to see all the attendant staff, sommeliers, and customers enjoy their shared interest in the expansive open layout that achieved our brand concept of "interaction emphasis." Additionally, we exploit F1-graded low-formaldehyde materials to set up all display shelving, and the removable modular furniture facilitates relocation in the future.

外观
Exterior Facade

跳脱传统酒业的严肃感受，建物外规划两处草坪，形塑家中庭院般的风景，予人亲切温馨感，门面选用茶镜与玻璃，并将金框延伸至招牌上，共创大气的第一印象，正斜相间的木方格则呼应内部主题，同时增添趣味性。

Differing from the old-fashioned solemn ambiance of liquor shops, we planned a front yard landscape with lawns to deliver a welcoming feel. A golden-trimmed tinted glass and mirrored facade coordinate with the stunning signage, presenting dignified scenery at first glance. Upright or slanting cube frames complement vivid interest and harmonize with the interior design.

柜台
Reception Desk

柜台设计为八角形以呼应弧形动线，并选用黑金石檯面搭配木质线板柜面，调和冰冷坚实与柔润暖意，而石材易养护、耐酒精的特性也提升员工整理的便利性。

The octagonal shape coheres to smooth, rounded traffic flows. The sparkling black quartz countertop and wood moldings surface mix and match solid and warm textures. Besides, the stone countertop benefits make the staff enjoy minimal maintenance work because of its durable nature and chemical resistance.

品酒区
Tasting Lounge

品酒长桌延续柜台的玄色石材，上方悬挂一列同色的工业风吊灯营造仪式感，圆形灯具则在东方美学中具团聚意涵，表现对相聚时光的珍重。

A long table expands the dark stone appeal of the reception desk. The array of industrial pendant lights delivers a sense of ritual. Simultaneously, we emphasize gathering times with the circular pattern that reveals a metaphor for homecoming in Chinese culture.

贩售区、交谈区
Display Zone

贩售区设置一座铁件木片共组的穿透屏风，凸显市场上的着名品牌，地坪透过大理石纹PVC地砖和木纹砖区隔前后，并以弧形过渡交界处，引导客人深入场域；交流区设有L型沙发和单人椅，同时提供多组顾客不同座位，也营造慵懒放鬆氛围。

First, we built a transparent partition shelf with metal and timber, displaying all kinds of fine liquor on the market. Then, the marble flooring and wood tiles form different areas along a curved boundary to cater to the customers. In addition, an L-shaped sofa and single chairs allow multiple groups of seating in a cozy ambiance.

项目资讯

案名：酿粹．悠淳
项目类型：商业空间
项目地址：台湾台中
设计团队：艺喆设计
项目坪数：86.32坪
主要建材：大理石、铁件、特殊漆面、超耐磨地板、镀钛金属

彭俊中
艺喆设计 设计总监
电话：+886-4-2260-6682
地址：台中市南屯区忠勇路107-11号1楼
信箱：pccid2018@gmail.com
网址：https://pccid2018.com

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